Blog Archives

MIT Game Lab X Tencent: “Postitive Values of Esports” Panel

We have invited Tencent Interactive Entertainment and a number of distinguished guests to discuss the topic the “Positive Values of Esports” — what we think these values might be and how we can encourage them in our esports games, competitions,

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Boston Indies Meeting – “Marketing and PR like a (Soda Drinker) Pro!”

When it comes to marketing a game there are a lot of ways to go about it, from traditional PR to media buying, conventions, social media and much more. As an indie game developer it’s important to know exactly where to spend limited time and resources to make sure you get the most out of your marketing budget. We’ll be going over the pros and cons of some of the most popular marketing techniques as well as helpful tips on what you can do to make your game a success.

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