Blog Archives

Boston Indies Meeting – “Marketing and PR like a (Soda Drinker) Pro!”

When it comes to marketing a game there are a lot of ways to go about it, from traditional PR to media buying, conventions, social media and much more. As an indie game developer it’s important to know exactly where to spend limited time and resources to make sure you get the most out of your marketing budget. We’ll be going over the pros and cons of some of the most popular marketing techniques as well as helpful tips on what you can do to make your game a success.

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Baseball’s Curious Geography

I recently stumbled upon a link to the above map that shows which MLB team Facebook page has the most “likes” on a per county basis. On the surface, the map depicts much of what you might expect: the regions where teams are geographically located have the most fans. For example, New England seems to love the Red Sox. New York, half of Connecticut, and parts of NJ and Pennsylvania seem to like the Yankees. The south, with the exception of parts of Florida, seem to like the Braves.

Interesting though it is, let’s be clear about what the map shows. It’s a breakdown of Facebook “likes,” so we’re only talking about people in those counties who are 1) on Facebook and 2) interested in “liking” a baseball page. I’m a Red Sox fan, I’m on Facebook, but I don’t officially “like” the Red Sox page according to the language and mechanics of Facebook.

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