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Scott Nicholson: “Meaningful Gamification”

Meaningful Gamification: Motivating through Play instead of Manipulating through Rewards

Gamification is the use of game design concepts to create a layer on a real world setting. Typical gamification focuses on the use of rewards like points and badges to change the behavior of users, which can cause long-term damage to intrinsic motivation. Meaningful gamification is the use of design concepts from games and play to help people find personal connections to a real-world setting. Attendees will learn about the basics of gamification, the ways that reward-based gamification can do harm, and Nicholson’s RECIPE for meaningful gamification.

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