Boston Indies Meeting – “Marketing and PR like a (Soda Drinker) Pro!”

Sponsored by the MIT Game Lab

The MIT Game Lab is happy to host the Boston Indies group this July for their monthly meeting. This month features a lecture from Will Brierly, developer of Soda Drinker Pro and Vivian Clark:

Marketing and PR like a (Soda Drinker) Pro!

When it comes to marketing a game there are a lot of ways to go about it, from traditional PR to media buying, conventions, social media and much more. As an indie game developer it’s important to know exactly where to spend limited time and resources to make sure you get the most out of your marketing budget. We’ll be going over the pros and cons of some of the most popular marketing techniques as well as helpful tips on what you can do to make your game a success.

Some of the things we’ll be covering

• PR List building / outreach
• Analytics tracking
• PPC Media Buys
• Youtube Marketing
• Trade shows / Conventions
• Social Media marketing
• Useful tools
• Video Game Case study

About Will
For the past 14 years Will Brierly has run the PR / Marketing company Snowrunner Productions. He has worked with Grammy Award winning artists, Emmy Award winning TV shows, NY Times best selling authors, international government agencies, video games and much more… He is also known for creating the first FPS (first person Soda drinking simulation) Soda Drinker Pro which has over 250,000 players worldwide and has been featured in hundreds of national media outlets.