I recently stumbled upon a link to the above map that shows which MLB team Facebook page has the most “likes” on a per county basis. On the surface, the map depicts much of what you might expect: the regions where teams are geographically located have the most fans. For example, New England seems to love the Red Sox. New York, half of Connecticut, and parts of NJ and Pennsylvania seem to like the Yankees. The south, with the exception of parts of Florida, seem to like the Braves.
Interesting though it is, let’s be clear about what the map shows. It’s a breakdown of Facebook “likes,” so we’re only talking about people in those counties who are 1) on Facebook and 2) interested in “liking” a baseball page. I’m a Red Sox fan, I’m on Facebook, but I don’t officially “like” the Red Sox page according to the language and mechanics of Facebook.