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PRODID:-//MIT Game Lab - ECPv4.9.0//NONSGML v1.0//EN
CALSCALE:GREGORIAN
METHOD:PUBLISH
X-WR-CALNAME:MIT Game Lab
X-ORIGINAL-URL:http://gamelab.mit.edu
X-WR-CALDESC:Events for MIT Game Lab
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20160618T150000
DTEND;TZID=America/New_York:20160618T170000
DTSTAMP:20260506T035431
CREATED:20160608T220346Z
LAST-MODIFIED:20160617T135026Z
UID:2792-1466262000-1466269200@gamelab.mit.edu
SUMMARY:Guest Lecture: Case Studies of Online Games in China\, presented by Tencent Interactive Entertainment
DESCRIPTION:Guests from Tencent Interactive Entertainment\, Shenzhen will present case studies about the brand development and user research that has gone into development of their highly played competitive games\, including their mobile MOBA King of Glory and globally available Dungeon Fighter Online (DNF). \nSpeakers:\nHou Miao : Tencent Interactive Entertainment Group Marketing Department | Assistant General Manager\nYao Yuan : Tencent Interactive Entertainment Group | Game Producer\nHuiying Liang : Tencent Interactive Entertainment Group Marketing Department | User Research Manager\nChueng Cheng : Tencent Interactive Entertainment Group Safety Management Department | Researcher \nTopics will include: \n\nConnecting games and traditional culture\nManaging brands and transmedia properties\nCreating and managing competitive games\nInteresting data about their games’ players\nUser research methods\nSecurity operation of games\, including the use of artificial intelligence in preventing cheating\n\nThis event is open to the general public. \n \n \n
URL:http://gamelab.mit.edu/event/guest-lecture-chinese-online-games-presented-by-tencent-interactive-entertainment/
LOCATION:2-105\, 182 Memorial Drive\, Cambridge\, 02139
GEO:42.3582842;-71.090062
X-APPLE-STRUCTURED-LOCATION;VALUE=URI;X-ADDRESS=2-105 182 Memorial Drive Cambridge 02139;X-APPLE-RADIUS=500;X-TITLE=182 Memorial Drive:geo:-71.090062,42.3582842
CATEGORIES:Lecture
ORGANIZER;CN="MIT%20Game%20Lab":MAILTO:gamelab-request@mit.edu
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